Last night I turned on the television shortly before falling asleep. During a commercial break, something caught my eye, and my ear. Domino's Pizza unveiled a new ad campaign aptly titled, "Super Big Taste Bailout". Then it happened again on my ride to work this morning a local BMW dealership was promoting a "stimulus event" on the radio. I just noticed this in the last two days, but it says a great deal about the current crisis. Has bailout bonanza has gotten so out of control that it is now being used as a marketing campaign?
The Domino's offering is free pizza everyday for a year, along with other specials. Until last night, I thought the $5 foot long was the great deal of the recession.
So far during this recession, McDonald's has done extremely well. On the other hand, Domino's has not boded as well. In September and October of 2008, I think it would have been abhorrent to have an ad campaign based on the economy. Lehman had just imploded, and blood was in the street. Half a year later have we grown compliant with the crisis? Or, has the 24 hour news cycle desensitized us from the crisis?
The bailouts and the ongoing crisis is a circus. The populist backlash coupled with the numerous bailouts has created much uncertainty. As the list of bailouts grows longer, the more criticism accompanies the logic behind it. The Chinese and Russians are calling for a new international reserve currency. The Chinese, being our nation's largest creditor is worried about the stability of the dollar. It is a reasonable worry. I am alarmed about our government debasing our currency on ill thought bailouts, and unprecedented spending. Too bad the average American has no idea that they are being hoodwinked. Well, at least there is the possibility of free pizza everyday for a year. The Great American Pizza Bailout may prove to be more effective for Domino's than any of the government's numerous plans for the nation's macro environment.
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